SERVICES:
PHOTOGRAPHY • IMAGE EDITING • WEBSITE DEVELOPMENT • BRANDING • SOCIAL MEDIA • INFLUENCER LIAISON • EMAIL MARKETING
CHALLENGE:
At its inception 8 years ago, pet safety tech company Halolights aimed to shape its brand voice and foster a sense of community among pet lovers. The objective was to establish a casual, fun, and inclusive environment, making customers feel valued as community members.
STRATEGY:
To realize this goal, we adopted a multifaceted approach. This included carefully curating a diverse portfolio of brand ambassadors, featuring remarkable dogs serving in various capacities such as emotional support dogs at local hospitals, wildlife control K9s at airports, and service dogs assisting senior ground personnel at famous ballparks.
Aligned with our strategy, we prioritized the creation of compelling digital assets, showcasing authentic customer stories, media features, and positive reviews. This approach deepened our connection with pet owners, inspiring trust, loyalty, and brand awareness. These efforts resulted in substantial growth within the first year of business without heavy reliance on traditional marketing methods.
