SERVICES PROVIDED:
BRANDING & CONSULTATION • STORYTELLING • PHOTOGRAPHY • IMAGE EDITING • WEBSITE DEVELOPMENT
PROBLEM:
BALLISTIPAX, A FLORIDA-BASED Small BUsiness IN THE SPACE COAST AREA, STRUGGLED WITH ESTABLISHING A CLEAR BRAND IDENTITY. THE CHALLENGES INCLUDED A RELATIVELY HIGH PRODUCT PRICE POINT AND MARKETING COLLATERAL THAT DIDN'T ALIGN WITH THEIR MARKET POSITION.
SOLUTION:
Before their acquisition by a Fortune 500 company, I concentrated on redefining Ballistipax's brand voice and developing effective marketing materials that fit their vision for the brand. This process involved storyboarding and photographing their shoots, restructuring their website, and enhancing their social media presence.
By strategically showcasing the value proposition of their product — encompassing distinctive features like American-made quality, precision-engineered higher-caliber plates, and an innovative modular design — our efforts to educate the target audience proved successful.
The successful redefinition of their brand voice captured the attention of Byrna Technologies, resulting in their acquisition. The showcased shoot aimed to produce media assets resonating with their primary demographic, including families, and showcased the backpack's versatility beyond its traditional use in law enforcement and military settings.
